Business Cards still reign supreme when it comes to physically exchanging contact details, despite the wide range of overly technical mobile phone apps and gadgets. Thanks to the rapid advancement of today’s technology, there really are no limitations when it comes to business card creativity, allowing you to dream up a wide range of sizes, shapes, textures and effects. Die cutting, letter pressing and embossing are all highly accessible techniques in this day and age, but one effect that can really help your business card stand out from the crowd is Spot UV Printing.
Due to its eye catching appearance and versatile applications, spot UV is one of the most popular printing techniques available. The “UV” portion of spot UV comes from the ultraviolet light that’s used to instantly cure the glossy varnish you see shining in spot UV printing.
Spot UV technology involves applying a Spot UV coating or “varnish” to chosen spots (areas), on a printed business card which are usually words, logo or artwork. This has the affect of highlighting/illuminating and drawing attention to that part of the design as it reflect and gleam in the light, giving the card a multi-textured look and feel. This adds a lot of interest, and can identify the printing as a premium piece in the perception of the reader. Spot UV can also be referred to as spot varnish or spot gloss.